Tuesday 23 November 2010

Neuwied, the "Food Hotel"

Neuwied is a town in the German federal state of Rheinland-Pfalz. In this town a few weeks ago, thanks to many sponsors (42 total), the "Food Hotel" was created, maybe more like a supermarket than a hotel.



Among the room dedicated to beer and hot dogs and sausages, with wallpaper themes and sandwich shaped pillows, there is also the representation of the set of a commercial branded Ferrero, with a teak pedestal, coconut palms and white sand that encircles the Raffaello chocolate.

Peter Gruenhaeuser, hotel manager, comments on the initiative: "We found sponsors for all the rooms and gave them basic instructions. But for the rest, we left them free to express their creativity and the philosophy behind each product".

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