Friday, 16 December 2011

Coca Cola brings Santa Claus on a plane

For years we heard the urban legend about the Coca Cola company turning Santa's color from green to red, with an advertising illustration by Haddon Sundblom in the 30's. The news has been then disproved in the course of years, in fact there were many illustration representing Santa in red clothes since the early 20th century. As a matter of fact the Coca Cola company has been using Santa Claus for their advertisement for over 80 years.

Recently they went far beyond that, since the bearded old man is now the star of the new flight from Monterrey to the North Pole of the VivaAerobus flight company.

babbo_natale

During the long flight the travelers have found above their heads, in addition to the usual prohibition signs and safety alerts, a button that said "experience the magic". Once pressed, the red-dressed hostesses welcomed Santa Claus, in a magical atmosphere created by special lights, who gave the travelers a special package by Coca-Cola as a present. The travel experience continued then at the North Pole, when a few polar bears got on the plane… ok, they were actors dressed as polar bears actually...

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