Tourism in Switzerland: a week without the internet

Today we are featuring a fun and original online activity, launched by Switzerland Tourism, which allows the winner to spend a week in the midst of the Alps, together with 10 Facebook friends, but without the internet.

On the website you can watch a video starring Sebi & Paul, two friendly mountain folk who, since last year, are Switzerland testimonials. The couple goes to a cafè where they begin to communicate through the Facebook chat only, showing what is now the common practice to stay online even outside your house.

The video continues, they continue to chat, until one of them, Sebi, tells Paul that he had just found someone interesting on Facebook. At this point we are asked to provide the link of our Facebook profile, starting an amusing conversation between Sebi and Paul, which will magically begin to browse our profile, talking about our hapits, the number of friends, our interests and especially the amount of hours spent daily on the popular social network.

At the end of this gag, the two folks are in agreement that the user spent too much time on the internet and that he/she should absolutely spend a nice vacation in a hut in the Swiss Alps without any internet connection.

That's what Francesca Rovati, head of Communications for Switzerland Tourism, says about the two protagonists of the video: Sebi and Paul: "Then there are Paul and Sebi…
"The were chosen because they are representative of the appearance and behavior in Swiss countryside. They started with some commercials: the first one was that of the rock pulled up and down from the mountains. Last year, in fact, the central theme was hiking, this year instead it will be Summer in the city."