Remember the movie Airplane! in the eighties, when Lesli Nielsen parodied the disaster movies so dear to the American public? Pilots so myopic they have binoculars instad of glasses, inflatable dolls able to drive airplanes but not to land them, panic attacks cured with slapping based treatments, were just some of the ingredients common to these wonderful plays.
Probably everyone of us, looking at one of these movies, hoped to experience a journey by plane crazy enough to be remembered not just for the thrill of flying. This must have been the idea that drove the communication officers of Air New Zealand to transform the image of the company in a completely unconventional, showing their services through very engaging and funny videos on YouTube.
It all started in 2009 with the campaign "Nothing To Hide", which showed the company staff, dressed just with body-paints, attending quite naturally to their work.
These videos, that were broadcasted on NZ's television as well, were followed by the pirth of Rico, a traveler puppet, irreverent and ironic, that in addition to traveling the world with Air New Zealand has become a web phenomenon, recording a music track with rapper Snoop Dog.
This company from New Zealand in two years of work has really changed their airplanes in a set where the most strange and amusing tales are played: interactive videos about their customers's crazy holidays, impossible commercials featuring the players and fans of Rugby.
But the latest idea of Air New Zealand is perhaps the most fun, a video of Richard Simmons, fitness guru from the 80's, explains the security measures you need to know before take-off through an aerobics lesson.
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