"Attention Clear Freaks! You are making the world too clean. Your immune system is in danger. We need contact with dirt to build up natural resistance to harmful bacteria".
What you just read is only a piece of the text on a playbill that you can see at the Hans Brinker Budget Hotel's bar entrance. The Hotel is being talked about all over Europe, for its status of "World's Worst Hotel"
Since 1996 the Hans Brinker has used to its own advantage all its negative aspects. Its dirt and Its lack of utilities become the strenght of the Hotel, that make it unique and envied by its direct competitors.
Over the years, the agency owned by creative Kessels Kramer (take a look to his website, it's absolutely weird) managed the whole communication, until 2007, when "the Eco-Tour" campaign, of which you can watch the video below, was born. Suddenly the lack of elevators, dryers and showers, becomes a sign of respect for the enviroment: eco-elevator, eco-hairdryer and eco-shower.
To anyone who wanted to know more about the hotel's history and its irreverent communication during these years: Kessels Kramer described everything in a book, "The worst hotel in the world".
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